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‘Millennials’ Are Now Obsolete — ‘Centennials’ are the New Generation

If you consider yourself a member of the millennial generation, meaning you are between the ages of 18 and 34, you are officially too old for marketers to care about you. Their eyes are now set on the new generation of kids 18 years old and younger (according to them) that have been dubbed “centennials.”

On Tuesday, Snapchat, The Daily Mail and WPP announced their partnership in a new advertising agency called Truffle Pig. The agency will focus on digital content, media production and analytics specifically for centennials in the form of “native advertising,” or ads that look like regular stories.