A group of protesters consisting of 200 Native Hawaiians and others trooped to Aloha Poke Co.’s corporate headquarters to voice their dissent against the company.
The Chicago-based business, which trademarked the words “Aloha” and “Poke” sparked massive outrage after it was exposed that it sent threatening letters to companies bearing similar names to stop using the words which are native to the Hawaiian people.
A restaurant in Chicago has angered many Hawaiians after claiming the word “Aloha” as its own and sending cease and desist letters to other restaurants using it.
Chicago-based poke chain Aloha Poke reportedly forced a poke shop in Fairhaven, Washington to change its name in response to a cease and desist letter it received, Eater Chicago reported back in August last year. Examples of the more recent cease and desist letters show the company has issue with other companies, many of which are owned by Native Hawaiians, using the words “Aloha” and “Aloha Poke” in their company services.