Rapper Lee Young-ji becomes first Korean star to be named Coach ambassador
By Isa Peralta
South Korean rapper Lee Young-ji is Coach’s newest brand ambassador.
About the partnership: Lee, 20, is reportedly the first-ever Korean to be named an ambassador for the luxury fashion house.
“Lee captures and embodies Coach’s Courage to Be Real message of embracing all aspects of who you are with confidence to inspire others to do the same,” Coach said in a statement.
Recently released photos of Lee in Coach’s Fall/Winter 2023 campaign show her modeling with a sparkly PVC flap bag and a leather and canvas flap bag.
“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” Lee said in a statement. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”
About Lee: The South Korean artist is reportedly the first female rapper to win the Mnet rap competition shows “High School Rapper” and “Show Me the Money.” She has previously collaborated on hit singles with fellow South Korean artists such as Jay Park.
As of this writing, Lee has over 3.3 million Instagram followers.
Other ambassadors: Other stars who have partnered with Coach include Lil Nas X, Selena Gomez, Megan Thee Stallion, Wu JinYan and Kōki.
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