BTS’ Jungkook sizzles as Calvin Klein’s newest global ambassador
By Iris Jung
March 30, 2023
BTS’ Jungkook has been named Calvin Klein’s latest global ambassador.
BTS fans, known as ARMY, first suspected the collaboration on Sunday when Calvin Klein shared a cryptic tweet that simply read, “you might want to turn your post notifications on.”
By the next day, ARMY’s hopes were confirmed with a teaser clip of Jungkook modeling the brand’s denim and underwear combo.
The campaign’s official video and photos — taken by Korean photographer Park Jong-ha — were released through Calvin Klein’s social media platforms on Tuesday.
Pictured in classic black-and-white, the global singer sported two different looks.
In his first set for the fashion company, the BTS member can be seen shirtless in Clavin Klein’s ‘90s Straight Jeans and Oversized Denim Jacket. In his second look, Jungkook wore a lighter-colored denim jacket with the brand’s Relaxed Fit Standard Logo Crewneck Tee.
With his tattoos, mullet and piercings completing the look, Jungkook’s Calvin Klein ad went viral with millions of likes and views over multiple social media platforms.
Naming Jungkook the “global icon in iconic denim,” Calvin Klein did not disappoint by continuously uploading content surrounding their new ambassador.
In reaction to the announcement, ARMY took to social media to share their excitement, with some traveling to the BTS member’s billboard in New York to see the enormous ad in real life.
Regarding his new position as Calvin Klein’s global ambassador, Jungkook shared in a statement:
I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.
Calvin Klein’s CMO Jonathan Bottomly added: “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
Known for its underwear and denim, the American fashion house is not unfamiliar with the world of K-pop. Previously, BLACKPINK’s Jennie Kim was named a brand ambassador amongst other well-known celebrities, such as Michael B. Jordan and Kendall Jenner
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