French luxury fashion brand Dior saw an unprecedented surge in stock prices following the announcement of BTS member Jimin as its newest global ambassador. 

Jimin is reportedly the first Asian man to held the position in the brand‘s history.

According to data from Investing.com, Dior’s stock reached an all-time high of 789 euros (approximately $857) just two days after the announcement was made.

The announcement of Jimin’s involvement on Jan. 16 generated significant buzz on social media sites such as Twitter, where it became a global trending topic. 

As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior’s passion for the outdoors. pic.twitter.com/t3PRuekW6u

— Dior (@Dior) January 16, 2023

The three tweets announcing Jimin’s hiring reportedly became the most-liked tweets ever posted by Dior’s official Twitter account. 

BTS fans have flocked to Dior stores worldwide to purchase items in support of Jimin, including the bag he was photoed carrying at the airport on his way to Paris Fashion Week recently.

“The olive mini gallop bag Jimin has is mine now,” one Twitter user announced on Wednesday. “Jimin’s choices are always so awesome, I’m totally happy with the purchase.”

Omg more than £2000 UK POUNDS pic.twitter.com/gKkuGNjWhq

— Cathy Lazarus (@CathyLazarus3) January 18, 2023

“My first Dior purchase ever!” another user wrote. “Can’t wait to get this beautiful bag and twin with Jimin.”

My first Dior purchase ever !! ( except for perfume) Can’t wait to get this beautiful bag and twin with Jimin @Dior #JIMIN DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/aFpG1lqt9Q

— ¹³ (@canyonmoon_13) January 18, 2023

Jimin’s appearance at the Dior fashion show on Friday drew thousands of fans to the Place de la Concorde in Paris, according to Women’s Wear Daily. 

JIMIN from @BTS_BigHit, our newly-appointed global ambassador, ticked all the boxes of confident, contemporary elegance at this afternoon’s #DiorWinter23 by Kim Jones https://t.co/jwPhBTgECz show in Paris.#StarsinDior pic.twitter.com/rJxTtKxLR5

— Dior (@Dior) January 20, 2023

Joining the “Vibe” singer at the event was his BTS bandmate J-Hope, who had attended a separate Louis Vuitton show the day before.

Head to toe in Dior gray from the Fall 2023 collection, J-Hope from @BTS_BigHit was in Paris to take in this afternoon’s unveiling of #DiorWinter23 by Kim Jones https://t.co/jwPhBTg6N1. pic.twitter.com/VPzEISYhrS

— Dior (@Dior) January 20, 2023

BTS members have a history of driving up brand values, with Louis Vuitton seeing an all-time peak in the stock market after signing the group as house ambassadors in 2021.

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