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House brands
House brands connects to Nykaa and the broader beauty story around it.
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· Editorial Staff
Early last month, AOL launched a new web series titled Acting Disruptive hosted and co-created by Max Lugavere. The series follows businesses and passion projects of some of the top celebrities in Hollywood.
· Michael Tunney
It’s always been hard to break through the noise. Though publicity stunts might feel like some unique symptom of our 24/7 new cycle, they aren’t. Not by a long shot.
· Benny Luo
I’ve always been enamored by the work Mr. Greg Selkoe of Karmaloop has been able to produce over the years. I think its because I can relate to him on the level that we both have ADHD and suffered with it tremendously during our pre-college years. However, even with these…
· Benny Luo
Being an avid water drinker (as I hope everyone reading this is as well), I’ve always hated the typical water filtration device. They are alway so big and bulky, which made it difficult to store, the top part loved falling apart every time I poured, and the charcoal pieces…
· Carly Walker
“There’s no real substitute for just doing it, but it doesn’t have to be something you do by yourself,” said Christian MacLean about becoming an entrepreneur and starting up Beaucoo, a body positive style network that puts the Sisterhood of the Traveling Pants to shame.
· Editorial Staff
With the rise in young people becoming more entrepreneurial, I see many aspiring entrepreneurs in their early 20’s whom are still struggling with executing an idea. Meet Greg Isenberg, in his teenage years, he was already strategizing marketing campaigns for huge corporate…
· Benny Luo
Anyone who follows the tech industry most likely have come across the name Jason Calacanis. In terms of being an entrepreneur, it’s safe to say that this man has gone through literally all the ups and downs of starting a business. After building a business valued at $70 million…
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Olivia Rodrigo connects to touring, Spotify, brands, and philanthropy.
Culture · routine / beauty brands
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Company · India · NSE:NYKAA
Nykaa turned Indian beauty shopping into a cultural destination — influencer-led, house-brand-heavy, and bridging online with glossy physical stores.
Company · Japan · TYO:4911
Shiseido is the standard-bearer of J-beauty — a 150-year-old house whose skincare rituals and prestige brands shape beauty across Asia and beyond.
Company · Korea · KRX:090430
Amorepacific links K-beauty fandom and everyday skincare buying to a listed Korean consumer company.
Amorepacific · Beauty · KRX:090430
The first sale matters less than the repeat routine.
Explainer · Amorepacific
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.