SH
Shiseido
Beauty · TYO 4911
Shiseido is the standard-bearer of J-beauty — a 150-year-old house whose skincare rituals and prestige brands shape beauty across Asia and beyond.
Shiseido is J-beauty as a luxury franchise: prestige skincare travels on Asia's beauty-ritual culture, with brands from Clé de Peau to NARS spanning the price ladder.
▼ 1.96% todayJPY 3,045
Culture surfaces · 8
In the news
Rethinking Skin Firmness: Shiseido Uncovers New Collagen StructureBeautyMatter · Jul 24, 2026Shiseido Eyelash Curler Vs Shu Uemura Eyelash CurlerChicago Tribune · Jul 21, 2026Japan's Heatwave Drives Demand for Cooling Innovations조선일보 · Jul 12, 2026Shiseido Discovers “Ring Collagen” Structure to Create Tension, Maintain Face ShapeCosmetics & Toiletries · Jul 8, 2026Lisa Joins Shiseido as Global AmbassadorHypebae · Jul 7, 2026Shiseido unveils research on ring-shaped collagen structure to maintain facial shapeCosmetics Business · Jul 6, 2026
How Shiseido makes money
Prestige skincare and cosmetics across owned brands, sold globally with a premium/luxury tilt.
Prestige skincare — SHISEIDO, Clé de Peau, Elixir — the profit core
Makeup & fragrance — NARS and licensed fragrance brands
Regional markets — Japan, China, Travel Retail, and the Americas
By the numbers