Character · Consumer
Hello Kitty
Hello Kitty isn't a cartoon, she's a licensing machine: a mouthless mascot Sanrio rents to 50,000-plus manufacturers, turning cuteness into one of the highest-grossing franchises on Earth.
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· Bryan Ke
Reebok and Sanrio have announced a collaboration project with a limited-edition Hello Kitty x Reebok Instapump Fury OG. The limited sneakers, which were made available in Japan on September 23, features the company’s iconic character Hello Kitty and its other character, the…
· Bryan Ke
A Malaysian man got an unexpectedly cute surprise after checking into a Hello Kitty-themed room that his wife booked for him and his friend. Amy Medusa, a videographer and photographer from Kuala Lumpur, Malaysia, discovered he was pranked on Twitter on July 9, World of Buzz…
· Ryan General
Hello Kitty, arguably the world’s most recognizable cats, is set to star in her own Hollywood film. The iconic character, created by Sanrio, will be making its English-language feature film debut in a production by New Line Cinema and FlynnPictureCo, Variety reports.
· Jin Hyun
Popular fashion retailers such as ASOS and Pretty Little Thing are notorious for stealing designs from traditional Asian garments and rebranding them as their own. These westernized-versions of Asian dresses are usually worn by non-Asian models, are very revealing and…
· Bryan Ke
After the release of the super cute bullet train that ran from Osaka to Fukuoka last summer, West Japan Railway Co. Ltd revealed its next collaboration plan to release another Hello Kitty bullet train. The new line, which is a makeover of the Kansai-Airport Express Haruka, will…
· Bryan Ke
A rail service in Japan is set to offer a unique luxury experience with its detailed interior design, which is inspired by wooden townhouses commonly seen in Kyoto before the 1950s. The new rail express, known as Kyo-train GARAKU, is a second-generation version of the Kyo-train…
· Ryan General
Sanrio has a special treat for Hello Kitty fans visiting Japan this summer with the launch of custom-designed trains featuring the beloved feline character. The new line of limited edition Hello Kitty shinkansen, connecting Osaka and Fukuoka, was unveiled on June 30, CNN reports.
· Bryan Ke
Many netizens have given their opinion on who are the top 10 iconic characters from all sorts of media that best represent Japan. Here are who the people voted as listed on Goo Ranking as translated by SoraNews24:
· Heather Johnson Yu
This is Didi. Didi lives in Taiwan with Mr. Yang and three other kitties — Mimi, Kiki, and Yoyo.
· Khier Casino
With more than 5,000 Hello Kitty memorabilia Masao Gunji holds the Guinness World Record for the largest collection of its kind. In the video below, Gunji, who resides in Yotsukaido, Chiba, Japan, explains that he began collecting Hello Kitty products over the past 35 years,…
· Ryan General
We’ve seen Hello Kitty take on a variety of other roles over the years as the character has partnered with other companies, but never has it been this badass. This time, Hello Kitty takes up the mantle of DC’s Wonder Woman and suddenly Gal Gadot has got some fierce competition…
· 7Deadly Mag
It takes a lot for a grown woman to pay $9 for a small stale pastry, but here we are, handing the lady in the pink frock our credit card and paying for overpriced bottled water because it’s shaped like a bow. See also from 7DeadlyMag: Flamin’ Hot Cheetos Mac and Cheese
Answer
Hello Kitty connects to Sanrio, licensing, collabs, and global retail.
Culture · character / licensing
Hello Kitty connects to Sanrio, the company behind the character and its licensing business.
Company · Japan · TYO:8136
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Sanrio · Consumer · TYO:8136
If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.
Explainer · Sanrio
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.