NextSharkNextShark.com
Latest Newsletter🍵 White House’s first Lunar New YearRead

Article

James Wan’s ‘M3GAN’ slays box office with over $30M on opening weekend

M3GAN
via Universal Pictures

    Asian America Daily - in under 5 minutes

    Get our collection of Asian America's most essential stories, to your inbox daily, for free!

    Unsure? Check out our Newsletter Archive

    Universal Pictures’ “M3GAN” has become the country’s second highest-grossing film of this year after earning more than $30 million on its opening weekend.

    The PG-13 sci-fi horror film, produced by James Wan, was released domestically on Friday, opening to a strong start on the first weekend of 2023.

    Wan, 45, is notably behind some of the most well-received horror movie franchises of the past few years, including “The Conjuring,” “The Nun” and “Insidious,” to name a few.

    Directed by Gerard Johnstone, “M3GAN” is currently No. 2 on this year’s domestic highest-grossing film list after earning $30.4 million at the U.S. box office, right behind “Avatar: The Way of Water.”

    Last year, several horror films under Universal Pictures notably did well at the box office, such as Jordan Peele’s “Nope,” which features Steven Yeun, and “Halloween Ends.”

    “M3GAN” has reportedly made the biggest opening in the U.S. for an original horror movie since “Nope.”

    Internationally, Wan’s latest movie has made $14.8 million. The film was reportedly produced with a budget of only $12 million before marketing.

    Paul Dergarabedian, a box office analyst for Comscore, believes that having a  PG-13 rating instead of an R-rating helped “M3GAN” reach a larger demographic, as per The Hollywood Reporter.

    Let’s not forget the importance of the decision to position ‘M3GAN’ in the demographic sweet spot that is the very social media-active audience who were granted permission to see the film via its advantageous PG-13 rating,” he said.

    “This opened an extended footprint for the film to be exposed to an even bigger FOMO-sensitive audience that took the film from a $20 million opener to a $30 million opener, no small feat.”

    Around 77% of “M3GAN’s” viewers were reportedly between the ages of 13 and 34.

    Days before its premiere, the film also gained more traction due to a creepy promotional stunt at the SoFi Stadium in Inglewood, California, during the game between the Los Angeles Chargers and the Los Angeles Rams.

    M3GAN” follows the story of Cady (Violet McGraw), a recently orphaned girl who receives an artificially intelligent doll named M3GAN (Amie Donald) created by her roboticist aunt, Gemma (Allison Williams).

    Things take a quick turn once M3GAN becomes self-aware and highly overprotective of Cady.

    Besides McGraw, Donald and Williams, “M3GAN” also stars Brian Jordan Alvarez and Ronny Chieng, who plays the role of David, the CEO of the company that helped create the AI doll.


    Related stories:

     

    Support our Journalism with a Contribution

    Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

    Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

    However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

    We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way.  Thank you for everyone's support. We love you all and can't appreciate you guys enough.

    Support NextShark

    Mastercard, Visa, Amex, Discover, Paypal