We wanted a grand-scale, stunning visual spectacle that symbolized Jackson’s story of rebirth and resurrection as an artist finding his own magic. The finale embodied the Magic Man concept in a gripping, cinematic way, that was a decided departure from your typical magic trick. We wanted a raw, modern illusion that elicited a powerful emotional response and left a lasting impression.
It was truly inspiring to witness Jackson’s perfectionism and attention to detail. His showmanship brought the magic to life in the best way possible — such a perfect fusion of magic and music, something I’ve always wanted to showcase to the world.
Magic can sometimes be stereotyped as corny because of the traditional way it’s always been done. I see creating magic for music as a new art form or genre that is in its infancy of possibilities.
It’s surreal to have brought magic for the first time in history to the Coachella stage and perform with one of the best artists and showmen in the world. And for this to be a beautiful record-breaking debut for Asian artists makes me so damn proud and grateful to be a part of this legendary milestone and to represent my culture and community.
I’m proud to bring a new taste of magic to Jackson’s new wave of music. We did it all while being unapologetically us. APIs are unquestionably THE breakout star right now in the arts across the board! Like Jackson said in his set, “We always rising!”