Salty Spotify CEO Sums Up Apple’s New Music Streaming Service in Two Words
By Sebastian Dillon
June 8, 2015
In typical fashion of their keynote announcements, Apple announced a slew of new services at their
The app, which will launch June 30 around the world on all Apple devices, looks to combine iTunes and the traditional Music app to provide streaming access to a new 24/7 global radio station called Beats1.
According to Apple’s Jimmy Iovine, who was retained with Apple’s buyout of Dr. Dre’s Beats Electronics last year, Apple is, yet again, trying to revolutionize the way you listen to music:
“In 2015, music is a fragmented mess. If you want to follow artists, there’s more confusion for that. Can we build a bigger and better ecosystem, with the elegance and simplicity that only Apple can do? I’m going to introduce you to Apple Music.”
But not everyone is so excited, particularly Daniel Ek, the CEO of rival music streaming service Spotify. In a tweet that is now deleted, Ek responded to the announcement with two words:
Apple Music, much like Jay Z’s rival streaming service Tidal, will cost $9.99 a month. There will be no indefinitely free version of the app, but a three-month free trial will be available. Apple will be offering a family plan with access for up to six members for $14.99 a month. Apple Music will also be available for Android.
The new app also works in tandem with another new service called Connect, which connects artists to their fans through various forms of media. Apple employed hip-hop artist Drake to make the announcement. The presentation came to a close with a musical performance by The Weeknd.
Here is a quick time-lapsed look at Apple’s new music streaming service:
Apple also announced their new OS X 10.11 El Capitan, a more proactive Siri, Apple Pay expansions and more. The conference will run from June 8 to 12.
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