Why Coca-Cola and Virgin Only Use the Color Red

The colors a company chooses to use can convey different, impactful messages, which is why it’s an advantage for any starting business to choose the most effective colors for their product or service early on.

According to the below infographic from Brush Strokes, brand recognition increases by 80% with color, and of the top 100 most valuable brands, more than half (51%) use only one color.

Companies that predominately use red, like Coca-Cola and Virgin, want to be considered powerful and compassionate companies. Yellow, which is used by companies like McDonald’s and Ikea, meanwhile, imply a happy and fun experience.

While the color blue — which represents truth, integrity and communication — is popular among both genders, purple is only popular with women.

For more information on color psychology in logos, check out this infographic.

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