Vandal Epically Trolls a McDonald’s Billboard with Emojis

McDonald’s recently launched an ad campaign using a series of emojis to appeal to millennials. However, their attempt to lure the positive attention of younger customers was thwarted when a vandal humorously added an additional puke emoji.

The idea of the new campaign was to communicate through emojis that a bad day ends with good times with a McDonald’s meal.

The message seemed simple enough until someone trolled one of McDonald’s billboards in Bristol and added a puking emoji, which changed the message to something like, “If life is bad, get McDonald’s, and then life will be worse.”