Her Family Came to America With $2,000, She Built a $500 Million Cosmetics Empire

the may lee show

This week on The May Lee Show, May talks to maverick entrepreneur Toni Ko, founder of NYX Cosmetics. Toni’s story of success truly represents the American Dream. Her family immigrated to the U.S. from Korea with only $2,000 and opened a budget beauty store. Toni struck out on her own at age 25 when she started NYX Cosmetics. In 2014, cosmetics giant L’Oreal bought NYX for a reported $500 million. In 2019, Toni was on the Forbes list of America’s top self-made women. But selling her company wasn’t what it was all cracked up to be and Toni knew what she had to do.

 

For those who are new here, check out our inaugural episode with May Lee and NextShark Founder Benny Luo as they discuss their unique backgrounds, what brought them together, current issues concerning the AAPI community and the ultimate mission of the podcast.

 

About The May Lee Show: Join award-winning, international journalist, May Lee, as she sits down with the most impactful and relevant Asian and Asian Americans who are boldly enhancing and elevating Asian voices and issues around the world. The show strikes an authentic and intimate tone with honest, entertaining and, sometimes, uncomfortable conversations. Expect the unexpected on the show.

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