TikTok competes with Twitter, Threads by launching text-only posts
By Bryan Ke
July 26, 2023
TikTok has officially introduced text-only posts following the launch of Meta’s Threads app and Twitter’s massive rebranding to X.
Key details: In a news release on Monday, TikTok explained that the new feature will expand the “boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”
Users can add sound, enable comments, add locations and more to make their text posts “just as dynamic and interactive as any video or photo post.”
There are also different ways for users to personalize their text posts, such as by adding stickers and background colors.
Limitations: TikTok’s new text-only posts will have a 1,000-character limit, as opposed to Thread’s 500 and X’s 280.
New competitor in town: TikTok’s latest feature release is considered by some tech media outlets to be an attempt to compete against Threads, which went live on July 5, and Twitter, which Elon Musk is hoping to change into an “everything app.”
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