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Colgate to rename its controversial ‘Black People Toothpaste’ brand in 2022

Hong Kong Toothpaste

After keeping a controversial name for decades, a popular toothpaste brand in Asia will have its name changed.

Racism accusations: Hawley & Hazel, a Hong Kong-based manufacturer of oral care products, announced on Tuesday that it will change the Chinese name of its famous Darlie toothpaste from “Black People Toothpaste” (黑人牙膏) to “Haolai” (好來) by March of next year, according to the Hong Kong Free Press (HKFP)