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sobe

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SoBe Freaked People Out With Their Suspicious ‘Help Me’ Bottle Cap Messages

People across the U.S. are finding questionable messages underneath the caps of SoBe beverages.

Founded in 1996, SoBe, the popular fruit-flavored tea drink among basic bros, is actually short for South Beach, supposedly to be representative of the vibe and rhythm of the sunny beach culture — which is strange considering the recent messages they inscribed underneath their bottle caps that hint at suspicious labor conditions.