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Millennials Love Wal-Mart More Than Any Other Store, Surprising Survey Reveals

In a shocking reveal of retailer popularity, Walmart was found to be the most popular store for millennials, beating out Target, Kroger, Whole Foods, Trader Joe’s and Costco.

InfoScout, a consumer reporting firm which has access to a nationwide panel of 175,000 shoppers, found that Walmart is the most popular store for shoppers aged 24 and below. The results were so surprising that even Walmart execs were surprised. Stephen Quinn, Walmart’s chief marketing officer, told Ad Age: