Mixed martial arts is an immensely popular sport on a global scale. Just like professional basketball, football, and soccer, it’s a mainstream sport with fans from all demographics. It’s one of the fastest rising sports today.
According to various studies, the mixed martial arts industry as a whole is worth roughly over $7 billion, perhaps even more. It has a strong presence in digital and traditional media, particularly in social media, where it experiences exponential organic growth. Between 2017 and 2019, the interest in the sport hit an all-time high.