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korean culture

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Study: Online posts about Korean pop culture have jumped 3,000 percent since ‘Squid Game’ release

squid game online
  • A recent South Korean study found that online English-language posts relating to Korean pop culture increased by 3,000 percent, or 30-fold, following the release of the Netflix series “Squid Game.”
  • The Korea International Cultural Exchange Agency and Ministry of Culture, Sports and Tourism announced their findings yesterday after analyzing data on Korean pop culture’s global impact.
  • The report was based on data collected from various social platforms, including YouTube, TikTok, Reddit and Rotten Tomatoes, between June and December of last year.
  • “Squid Game” made history upon its September 2021 release when it became the “biggest series launch” in Netflix history with over 111 million viewers in its first month.

A South Korean study found that online English-language posts related to Korean pop culture increased by 3,000 percent, or 30-fold, following the release of the popular Netflix series “Squid Game.”

The Korea International Cultural Exchange Agency (KOFICE) and Ministry of Culture, Sports and Tourism released the report yesterday. They analyzed data from 15 countries across three categories of online media between June and December of last year.

‘Squid Game’ star Jung Ho-yeon pays homage to Korean culture with SAG Awards look

Jung ho yeon
  • “Squid Game” actor Jung Ho-yeon was seen at the Screen Actors Guild awards last night donning a traditional Korean hairstyle to compliment a custom Louis Vuitton gown that also pays homage to her culture.
  • The ribbon tied into her braid, known as the “daenggi,” was traditionally used in Korean culture as a means to adorn braided hair and symbolize different social statuses, with Jung’s hairstyle representing unmarried women.

Model-turned-actor Jung Ho-yeon brought home her first ever Screen Actors Guild Award last night for her performance as Kang Sae-byeok in last year’s global sensation “Squid Game.” 

Not only did Jung leave audiences stunned by her debut acting role in the drama series, her red carpet look from yesterday’s award ceremony also turned  heads, everywhere – especially back in her home country of South Korea.