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Ju Rhyu

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Asian American founder sells anti-acne brand for $630 million

JU RHYU HERO COSMETICS
  • Hero Cosmetics, an award-winning acne-focused skincare brand, was acquired by manufacturing giant Church & Dwight for $630 million this week.
  • Co-founded by Ju Rhyu in 2017, Hero Cosmetics is best known for its Mighty Patch, a hydrocolloid sticker that is claimed to heal acne breakouts without popping pimples.
  • Rhyu, who battled breakouts herself, realized the wonders of hydrocolloids, a waterproof dressing typically used for wounds, while she was living in Seoul several years ago.
  • In addition to its pimple patches, Hero Cosmetics now sells other products such as cleansers, toners and moisturizers.
  • Rhyu will retain her position as the brand’s chief executive officer, while cofounders Dwight Lee and Andy Lee will continue to serve as chief operating officer and chief design officer, respectively.

Hero Cosmetics, an award-winning acne-focused skincare brand, has been acquired by manufacturing behemoth Church & Dwight for $630 million this week.

Co-founded by Ju Rhyu in 2017, Hero Cosmetics is best known for its Mighty Patch, a hydrocolloid sticker that is claimed to heal acne breakouts without popping pimples.