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This One Adidas Mistake May Have Cost Them the Chance to Be Bigger Than Nike

You never, ever doubt Michael Jordan. OK, maybe as an NBA team owner, but as a basketball player or a brand pitchman? Never. (OK, fine! … You doubt him if he’s sporting a Hitler ‘stache.)

Adidas made the mistake of doubting Jordan once, and the German sportswear company’s value today sits somewhere in the region of $5.8 billion, according to the most recent Forbes estimate. That doesn’t seem too bad at all — until you consider that Nike is valued at a staggering $16.5 billion. It’s a far, far distance between first and second place in the sportswear brand wars, and the chasm could arguably be chalked up to, singly, Air Jordan.

Michael Jordan Wanted to Win So Bad He Even Talked Trash to ‘Space Jam’ Movie Extras

Everyone knows by now that legendary basketball star Michael Jordan is ultra-competitive. His drive to win and be the best is unparalleled. Part of how he displayed his drive was through his trash talking.

After being dominated on the court by Jordan as a rookie, Reggie Miller said that Jordan requested that he refer to him as “Black Jesus.” In another instance, Jordan threw shade at President Barack Obama after playing golf with him: