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SoundCloud Founder: How Important is Being Creative When Building a Startup?

Since it’s launch in 2007, SoundCloud has evolved from a small startup in Berlin to one of the top online audio distribution platforms in the world.

To give you an idea of the company’s growth, SoundCloud recently told us that 12 hours of music and audio get posted every minute on their platform and 90% of the tracks get played.  Of that 90%, the majority are played on the day they’re posted and half of that within the hour.