Google’s much lesser-known competitor in the internet search business DuckDuckGo seems to be doing quite well for itself.
With news coming out in recent times of the many ways Google can track you, as well as the NSA’s PRISM surveillance program, the public is becoming more aware of the lack of internet privacy. These facts have led users to flock to an alternative. DuckDuckGo is a fast growing search engine that aims to differentiate itself from Google by not tracking searches and giving what they call real privacy to their users. In 2013, DuckDuckGo had over 1 billion queries and has seen a 90% increase in traffic ever since news of the PRISM program came out.