Fans of a popular idol group in Japan who intend to get up close and personal with the lovely ladies at press events now need something else besides a backstage pass: deodorant.
In preparation for their upcoming meet-and-greet handshake events, SKE48 member Kaori Matsumura (aka “Kao-tan”) made an early appeal for the group’s fans to have better hygiene.
It turns out we’ve been putting deodorant on the wrong way our whole lives. To be more specific, we are putting it on at the wrong time of the day for maximum effectiveness.
According to a 2009 article on Consumer Reports, the best time to put deodorant on isn’t in the morning, but at night.