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Whole Foods is Launching a Cheaper Organic Chain That Millennials Can Actually Afford

Face it. We love Whole Foods for its organic and natural foods but balk at its prices, which is why the chain is known as “Whole Paycheck.”

That’s about to change. In a company press release revealed yesterday, the upscale Texas-based grocer will be launching a separate chain that will cater to millennials who want to eat healthier foods but can’t afford Whole Food’s prices.