Browsing Tag


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US chain Wow Bao threatens family-owned UK bao stall Bao Wow with legal action over name

  • Bao Wow, a pan-Asian food stall in the U.K., is rebranding after the U.S. chain Wow Bao threatened the owners with legal action.
  • Jonathan and Alicia Horsley, the owners of the Bao Wow stall at Darlington Market, were told to repurpose all their branding and social media by 4 p.m. on Friday.
  • Wow Bao, which supplies 500 restaurants across the U.S., said: “The use of Bao Wow in this way will infringe the WOW BAO Trade Marks under section 10(2) of the Trade Marks Act.”
  • Without resources to fight the case, the couple from Middleton St. George now seeks the public's help with finding a new name.

A couple is seeking the public’s help to rebrand their recently launched street food business in the U.K. after receiving threats of legal action over its name.

Husband and wife Jonathan and Alicia Horsley, owners of the pan-Asian food stall Bao Wow at Darlington Market, received a legal letter from U.S. supplier Wow Bao demanding that they change their stall’s name. 

Pixar’s Short Film ‘Bao’ is Confusing The Heck Out of White People

Many Pixar fans are going out to see “Incredibles 2,” and like pretty much every Pixar film that comes out, there is a short film that plays before the main feature.

This year, we are treated to the short film “Bao,” a lovely tale of a Chinese-Canadian mother who lives in an empty home with her husband and gets another chance at motherhood when one of her dumplings comes to life.