South Korean music collective Balming Tiger will spearhead Tiger Den at South by Southwest (SXSW), the first full-day music event in the festival’s history to exclusively feature Asian artists.
Tiger Den will feature 19 artists on two stages, headlined by Balming Tiger. For many of the artists, it will be their first performance in the U.S. Notable acts include The Black Label’s South Korean rock artist LØREN, who has featured in BLACKPINK videos, Taiwanese R&B artist 9m88 and Cambodian multi-instrumentalist Vanthan, among many others.
Balming Tiger, who released “Sexy Nukim” last year with BTS’ RM, are collaborating on Tiger Den with American entertainment company Jaded.
The pair’s individual events at SXSW last year sparked the idea for Tiger Den.
San Yawn, the director of Balming Tiger, expressed his excitement for the event.
“Balming Tiger and Jaded share a mutual goal to champion Asian youth culture throughout the world,” he said. “We are excited to introduce many rising talents to a new audience, and to bring our positive message and energy to Austin once again.”
Jaded founder Jing Wang added: “We believe in the positive impact that the next generation of Asian artists will have on global pop culture, and we are dedicated to creating opportunities for them to be seen and heard in markets where they historically have limited access.”
The full lineup of artists performing at Tiger Den is as follows:
9m88 from Taiwan
Asian Glow from South Korea
Balming Tiger from South Korea
Celina from Vietnam
CIFIKA from South Korea
Ena Mori from the Philippines
Hien from the United States
Lil Cherry & GOLDBUUDA from South Korea
Liu Lee from South Korea
LØREN from South Korea
Lunadira from Malaysia
NET GALA from South Korea
Seesea from South Korea
Shye from Singapore
sogumm from South Korea
The Chairs from Taiwan
Tohji from Japan
Vanthan from Cambodia
Yacko & Tuan Tigabelas from Indonesia
The event will be held on March 15 at Cheer Up Charlies in downtown Austin.