Beefcakes Now Deliver Sushi to Your Door in Japan During Lockdown

Beefcakes Now Deliver Sushi to Your Door in Japan During Lockdown

May 22, 2020
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As delivery services continue to be of essence at this time, a new sushi business in Japan decided to buff up its staff — and quite literally.
Vber Macho, based in Nagoya, is targeting customers who are down to get served by muscular delivery men.
Image via delivery-nagoya.com
Owner Masanori Sugiura already runs two other food businesses: catering company Withwin and upscale sushi restaurant Imazushi.
Masanori Sugiura. Image via Withwin
Interestingly, he happens to be a bodybuilder too, so he incorporated this interest into his new startup.
Image via delivery-nagoya.com
Vber Macho offers bento plates, sushi sets and party platters.
As of this writing, it deploys six delivery men — including Sugiura himself — who have met each other through bodybuilding tournaments.
Image via delivery-nagoya.com
The deliverymen come at the customer’s doorstep in happi coats, which happen to be part of traditional Japanese culinary culture.
A genius choice for their uniform, the coats can be easily stripped off should customers request for the deliverymen to flex their muscles.
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As seasoned bodybuilders, they are also confident to have their pictures taken — as long as customers inform them ahead of time.
Image via delivery-nagoya.com
Despite the physical-ness of the experience, Vber Macho men still maintain a social distance of two meters (6.6 feet) when delivering orders.
Image via delivery-nagoya.com
The startup offers free delivery for those based in Nagoya, while orders from Tokyo and Osaka incur additional travel surcharges.
Image via delivery-nagoya.com
If you happen to live in these areas and have an affinity for sushi coming from beefcakes, head over here to order.
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      Carl Samson

      Carl Samson
      is a Senior Editor for NextShark

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