Pokémon bread is selling out fast in South Korea after making a comeback that has been two decades in the making.
The treats, which feature characters from the beloved anime and manga series, were last sold in the country in the early 2000s. They hit shelves again in February.
Sold for 1,500 Korean won (approximately $1.21) each, the Pokémon-themed snacks are wrapped in special packaging and come with prized collectible stickers.
The product, which was originally sold in Japan and aimed at children, made its way to South Korea in 1999 and flew off shelves until production stopped in the early 2000s.
As of March 10, two weeks since its return to South Korean stores, over 3.5 million packs of Pokémon bread had been sold. The sales were reportedly driven mostly by adult consumers who were children when they were originally sold in the country.
SPC Samlip, the South Korean food company behind the snack’s local production, is reportedly trying to meet the growing demand for the treats.
“We are manufacturing Pokemon confectionery 24 hours a day to maximize our production, though, there is a difficulty in catching up with the soaring demand,” a representative of the company said. “We will increase our output to meet our customers’ demand.”
BTS’ RM and EXO’s Kai are just some of the many fans clamoring on social media for more Pokémon bread. Many have taken to posting videos online about the mostly sold-out product and even streaming the collectible stickers they pull from each package. Social media posts referencing Pokémon bread reportedly totaled over 4,000 on the first day of its official return.
Featured Image via KOREA countryside vlog