People across the U.S. are finding questionable messages underneath the caps of SoBe beverages.
Founded in 1996, SoBe, the popular fruit-flavored tea drink among basic bros, is actually short for South Beach, supposedly to be representative of the vibe and rhythm of the sunny beach culture — which is strange considering the recent messages they inscribed underneath their bottle caps that hint at suspicious labor conditions.
“HELP ME TRAPPED IN SOBE FACTORY.”
The International Labour Organization reports that there are upwards of 21 million people around the world who have fallen victim to forced labor.
While forced labor is a serious global issue, SoBe, whose parent company is PepsiCo, continues to report that there is no need to worry. When SoBe drinkers posted concerned pictures on SoBe’s social media pages, the company replied with:
“Hi there, we’re sorry that our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our consumers a little smile or pause for thought, not offense, while they enjoy their favorite SoBe beverage.”
According to their website, SoBe believes that life is more interesting when people experiment.
“Do what you know, then do it backwards.
“No is boring. Yes is always right. Even if it’s wrong. Let go, then hold on for the ride.”
Except, would yes be the right answer when asking employees to work 12 hour days, seven days a week?
Not to say SoBe employees are victims of forced labor, but their bottle caps are suspicious in a concerning way.
Clearly SoBe understands the plight of their recent controversy because they have apologized and said:
“We are planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.”
A little message underneath a bottle cap is almost always a good time, but when a company hints that they be keeping their employees locked in their factory, it no longer seems so funny.