Kindness is the new sexy in Singapore’s dating scene, survey finds
By Bryan Ke
August 2, 2023
Most Singaporean singles believe kindness is more important than physical looks, according to a recent survey by Bumble.
Key details: Conducted in May, the survey reportedly asked 500 Singaporean singles about their dating preferences. The survey’s results revealed that 81% of respondents are more attracted to kindness than outward appearances, with 53% noting “honesty” and 45% noting “compassion” as the top defining qualities of being kind.
This result was notably featured in the dating app’s new campaign, “Kindness is Sexy,” made in partnership with Singaporean artist Glenn Yong to promote a new Bumble feature called Compliments.
Changing views: The survey found that 70% of Gen Z and millennial respondents have shifted their views on what a “great relationship” is in the past five years, with 42% of those respondents explaining that this shift was due to previous bad relationships and experiences. About 38% of the respondents attributed it to being more informed about gender equality and women empowerment, while 35% admitted to being influenced by relationships in pop culture.
Leave it in the past: In a recent news release, Bumble’s APAC Communications Director Lucille McCart encourages Singaporean singles to “leave any toxic behavior or relationships in the past and focus on kindness throughout the dating experience.”
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