Culture surface · Retail
IP collabs
IP collabs connects to Miniso and the broader retail story around it.
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· Ryan General
Nike’s massively popular Air Force 1 sneaker is getting a delicious makeover via a collaboration with Nobu Matsuhisa of the world-renowned Nobu restaurant. The global brands are releasing a limited-edition sneaker dubbed the Sushi Force 1, co-designed by Chris Stamp of Stampd…
· Daniel Anderson
The start of this week saw several concerts and music festivals kick off around the world, from KAMP LA 2022 to BTS in Busan and BLACKPINK in Seoul. While soloists such as CHUNG HA collaborated with other artists, other acts released their first English singles and experienced…
· Ryan General
Fast-food giant McDonald’s and Asian artist collective 88rising have teamed up for a special Lunar New Year celebration this year. “The Golden Start experience” joint project highlights the important holiday with a collection of three digital moments while “remixing holiday…
· Elizabeth Lee
Heading into the first couple months of the new year, all holiday-induced stress and winter sales jingles begin to wind down. Any empty hype around self-deluding resolutions makes way for the work we decide matters enough to us to actually do it. And the peppermint-infused…
· Ryan General
Oakland-based singer/songwriter Guapdad 4000 recently opened up about his own experiences of discrimination while growing up due to his biracial heritage. Guapdad, whose father is Black and mother is Filipino, shared in an interview with Inquirer how prejudice has affected his…
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Hello Kitty connects to Sanrio, licensing, collabs, and global retail.
Culture · character / licensing
Hello Kitty connects to Sanrio, the company behind the character and its licensing business.
Company · China · NYSE:MNSO
Miniso turned character-IP collabs and blind-box impulse buys into a global store network — Sanrio, Disney, and Chiikawa merch you didn't plan to buy, plus its own TOP TOY chain.
Company · Japan · TYO:8136
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Sanrio · Consumer · TYO:8136
If Hello Kitty already shows up in what you wear, gift, or collect, Sanrio now wants the same characters showing up in your next Switch play session too.
Explainer · Sanrio
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.