NextSharkNextShark.com

88Rising Collabs With McDonald’s for ‘Golden Start’ Celebration For Lunar New Year

88Rising Collabs With McDonald’s for ‘Golden Start’ Celebration For Lunar New Year

February 5, 2021
SHARE
Fast-food giant McDonald’s and Asian artist collective 88rising have teamed up for
“The Golden Start experience” joint project highlights the important holiday with a collection of three digital moments whi­­­le “remixing holiday traditions,” according to the official release.
As part of the “Golden Start,” hip-hop artist Masiwe will hold a virtual concert on Feb. 12, signaling the first day of Lunar New Year. 
Masiwei, a member of the Chinese hip-hop group Higher Brothers, expressed his excitement over the event.
Subscribe to
NextShark's Newsletter

A daily dose of Asian America's essential stories, in under 5 minutes.

Get our collection of Asian America's most essential stories to your inbox daily for free.

Unsure? Check out our Newsletter Archive.

“As one of my favorite holidays, I always look forward to the new year, and I’m sure this one will be even more memorable for me and my fans,” Masiwei was quoted as saying.
The concert can be accessed from 7 p.m.-9 p.m. local time in the continental U.S. exclusively on the McDonald’s App. Masiwei is set to perform songs from his upcoming solo album, “Dark Horse,” for the first time.
On Feb. 8, the celebration continues with an online mini-series featuring Korean-American hip-hop artist and actor Dumbfoundead.
The special will be broadcast on IGTV and feature Dumbfoundead sharing his holiday traditions along with some special guests.
In the spirit of the holiday, McDonald’s and 88rising also created 888 limited edition red envelopes as another treat for fans.
Starting on Feb. 8, red envelopes will be available with any purchase on the 88rising Night Market online store.
Each red envelope will contain two $8 McDonald’s Arch Cards, so one can have an extra for sharing.
Featured Image Supplied
MOST READ
    HAPPENING NOW
      Ryan General

      Ryan General is a Senior Reporter for NextShark

      SHARE THIS ARTICLE:

      RELATED STORIES FROM NEXTSHARK

      Support
      NextShark's
      Journalism

      Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.

      Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.

      We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.

      © 2023 NextShark, Inc. All rights reserved.