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Nintendo
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· Jacob Wagner
Here’s the Nintendo ‘Smart Boy’ Phone We All Wish Existed
In a world of fancy gold iPhones and smart watches, sometimes we could use a little technological nostalgia. Imagine a mobile phone inspired by the good old days when Nintendo’s Game Boy was the ruling mobile device. Here to tease us with gorgeous photos of a phone that doesn’t…
· Editorial Staff
Pokémon Go Can Read Your Gmail, Collects an Insane Amount of Your Private Info
Pokémon Go is collecting an alarming amount of players’ data while they’re out trying to collect Pokémon. Since its release earlier this month, Pokémon Go, the free-to-play augmented reality mobile game has been a worldwide sensation. Its explosive popularity caused Nintendo’s…
· Editorial Staff
Jeremy Abdo: College Kid Who Once Sold $5 Pics to Friends Now Makes $5,000 Per Story on Snapchat
A graduating college senior has turned his childhood hobby of doodling cartoon characters into a good source of income. Jeremy Abdo is able to earn as much as $100 to $5,000 per story that he creates for major brands such as Dairy Queen and Krispy Kreme as a Snapchat influencer.
· Ryan General
Man Buys Old NES Game at a Garage Sale For $2, Sells it for $7,500 Two Years Later
A game enthusiast just sold an old Nintendo game he bought for $2 from a bargain bin two years ago for $7,500. Michael McCaskill didn’t immediately pay attention to “Stadium Events,” a 1987 track and field game among the 40 NES game cartridges he purchased for $80 at a garage…
· Editorial Staff
How Two Guys Turned a Startup That Sells $1 Razors into a $615 Million Company
Back in March 2012, Venice-based startup Dollar Shave Club released a promotional video that went immediately went viral all over the internet. It drew 2 million views within the first three days of launch, and the company received 5,000 paying subscribers on its first day. The…
· Augustine Reyes Chan
New Business Pikachu Says Everything You Need to Know About Japanese Work Culture
Pokémon’s Pikachu has finally grown up and put on a business suit.
· Editorial Staff
Best Marketing Stunt Ever: Real-Life Mario Kart
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
People & Works
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Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Culture · character / game world
Mario
Mario connects to Nintendo, the company behind the console, games, movies, parks, and merch.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.