Franchise · Gaming
Mario
Nintendo's plumber is less a game than a money-printing mascot: the best-selling franchise in gaming history, and the anchor Nintendo now leverages across theme parks and box-office to de-risk its console cycle.
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mario
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· Editorial Staff
Best Marketing Stunt Ever: Real-Life Mario Kart
For many in our generation, Mario Kart on the Nintendo 64 was and is still a staple in our childhood development (some of us are forever children). If Mario Kart has a special place in your heart, then you’ll love this marketing stunt that Nintendo and Pennzoil used to promote…
· Max Chang
How a 22-Year-Old ‘Straight Outta Compton’ Built a $10 Million a Month Startup
Eric “Eazy-E” Wright, a founding member of the seminal rap group N.W.A. and “The Godfather of Gangsta Rap,” pioneered an empire that never was but should have been when he established Ruthless Records. Responsible for putting West Coast hip-hop on the map, the N.W.A.-fueled…
· Sebastian Dillon
Taylor Swift Still Bitter About Spotify, Calls it a ‘Startup with No Cash Flow’
Taylor Swift is still feeling salty about Spotify not paying artists enough, or at least not appreciating the value of her art as much as she’d like. Swift throws a little jab at the music streaming startup in the September issue of Vanity Fair. After she pulled her music off of…
· Jacob Wagner
Silicon Valley is No Longer the Hottest Area for Startups
According to the latest annual Kauffman Index report, which measures entrepreneurship across the country, Silicon Valley has been dethroned as the hottest hub for startups. The index, which is managed by the Ewing Marion Kauffman Foundation, measures national, state and…
· Anthony Orona
Fortune’s 50 Greatest Leaders in the World are Not Who You’d Expect
Three months into 2015, our hard-working and observant colleagues at Fortune have already compiled and arranged a roster of the year’s exceptional for us to peer over, deeming them the “World’s Greatest 50 Leaders.”
· Editorial Staff
8 U.S. Presidents That Were Once Entrepreneurs
In honor of Presidents Day, our staff has compiled a list of U.S. Presidents in the past that started out running businesses before they ran our country. Check them out below! Abraham Lincoln: 16th President of the United States, March 4, 1861 – April 15, 1865 As the only…
Mario → Nintendo
Mario connects to Nintendo through games, consoles, movies, parks, merch, and family gaming habits.
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
+98.6% net sales growthNintendo
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Culture · console / game world
Nintendo Switch
Nintendo Switch connects to Nintendo, which uses games like Mario Kart, Zelda, and Animal Crossing to keep families in the same world.
Company · Japan · TYO:7974
Nintendo
Nintendo turns beloved game worlds into hardware, software, parks, merch, and repeat family spending.
Nintendo · Gaming · TYO:7974
If your kid wants Mario Kart, Nintendo still has the advantage.
If Switch 2 ends up in your living room, Nintendo is betting you keep coming back for Mario, Zelda, Pokemon, downloads, and online play even after the box gets pricier.
Explainer · Nintendo
Your next Switch 2 costs more. Mario is why Nintendo thinks you still pay.
The question is not just whether people buy Nintendo Switch 2 once. It is whether they keep buying back into Nintendo after Nintendo Switch 2 gets more expensive.