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· Grace Kim
Netflix drops new trailer for ‘Money Heist: Korea – Joint Economic Area’
A second teaser trailer for “Money Heist: Korea – Joint Economic Area” was released by Netflix yesterday. The upcoming spinoff of the Spanish crime drama series centers around "the themes of a common currency and a mint built in the Joint Security Area (which divides North and…
· Jane Nam
Ohio Democratic rep. blames white supremacy for Dallas Korean hair salon shooting
Democratic Rep. Joyce Beatty (D, OH-3) spoke at the Capitol on Thursday, stating that “three people in a Korean-owned hair salon” were gunned by another “white supremacy replacement theorist,” when the suspect is Black. Beatty, who is also chairwoman of the Congressional Black…
· Carl Samson
‘Chinese Zodiac Killer’ who claimed to eat his victims is arrested by the FBI
Jesse Bartlett, 46, is accused of sending threatening letters in which he claimed to eat the flesh of people he murdered. The letters, attributed to a “Chinese Zodiac Killer,” were sent to private businesses, houses of worship, media outlets and government offices – including…
· Ryan General
Onlyfans creator claims having sex with Meta employees led to unbanning of her Instagram account
An OnlyFans creator has claimed during a recent podcast appearance that she had sex with Meta employees to have her blocked Instagram account restored. Kitty Lixo, who has a growing following on Instagram, made the shocking allegation on the “No Jumper” podcast.
· Bryan Ke
Hybe dismisses barrage of bullying accusations against Le Sserafim member Kim Garam as ‘one-sided’
Hybe released a joint statement with Source Music to address the recent allegations against Le Sserafim member Kim Garam, 16, and her hiatus amid the controversy. Kim was accused of bullying a classmate while they were both in middle school. The new detailed statement declares…
· Grace Kim
Mindy Kaling says she doesn’t care about backlash against South Asian Velma in new Scooby-Doo spinoff
Mindy Kaling, executive producer of the animated Scooby-Doo spinoff “Velma,” addressed critics while giving audiences a first look at the series. "Nobody ever complained about a talking dog solving mysteries so I don’t think they’ll be upset over a brown Velma," Kaling said.…
· Jane Nam
Korean ex-Navy SEAL and YouTuber Rhee Ken is promoted to leader in Ukraine army
Former Korean Navy SEAL lieutenant-turned-YouTuber Ken Rhee, 37, has reportedly been promoted to a leadership position in the Ukrainian military. On Monday, Anton Gerashchenko, the official advisor for the Ukrainian Ministry of Internal Affairs, posted on his Twitter that Rhee…
· Michelle De Pacina
Teen girl arrested for stalking, brandishing box cutter at member of Japanese boy band 7 Men Samurai
Police arrested a 17-year-old high school student who followed 7 Men Samurai musical group member Taiko Sasaki on four separate occasions between April 1, 2021 and May 8, 2022. She began following him after she spotted him at the Shibuya Station in Tokyo and “fell in love at…
· Michelle De Pacina
Suspect in Dallas Korean hair salon shooting faces 4 new charges; $300,000 bail expected to increase
Jeremy Theron Smith, the suspect accused of opening fire inside a Korean-owned hair salon in northwest Dallas and wounding three women last week, faces an additional four charges of aggravated assault with a deadly weapon. Smith was previously arrested on three charges of…
· Carl Samson
White supremacists in Michigan convicted of training for US ‘race war’
Three members of a national white supremacist group called The Base have pleaded guilty in Michigan to conspiring to train for a civil disorder. The Base, which is the English translation of “Al-Qaeda,” claims to be training for a race war that would establish white rule across…
· Michelle De Pacina
2 women cannabis experts aim to destigmatize weed among AAPI with their ‘Conscious Consumption’ guide
Modern Cannabis, an education-anchored project launched by Eunice Kim and Sysamone Phaphon, features the booklet “Modern Cannabis: A Beginner’s Guide to Conscious Consumption.” It aims to destigmatize weed in the Asian American and Pacific Islander community. The guide was…
· Khier Casino
‘Mandarin is not an easy language’: Simu Liu explains his criticism of ‘Moon Knight’
Simu Liu further explained his criticism against Ethan Hawke’s character’s use of Mandarin in “Moon Knight.” “I think there’s maybe a misconception that Marvel is this kind of monolithic, all-powerful single organism with infinite resources,” Liu told GQ. “I have full…
· Michelle De Pacina
Hawaiian restaurant in Texas sells out after TikTok about UT Austin ‘kicking out’ its owners goes viral
Austin-area Hawaiian BBQ restaurant Poke Bay will be closing its doors after five years of business following the University of Texas at Austin’s purchase of land on Guadalupe Street to expand the school’s campus. The decision leaves restaurant owners Paul and Priscilla Song…
· Ryan General
Urvashi Vaid, influential LGBTQ activist and leader, dies at 63
Loved ones and members of queer activist communities are mourning the sudden passing of pioneering LGBTQ Indian American activist, attorney and author Urvashi Vaid. Vaid, 63, died from cancer at a hospital in New York City on May 14, according to a news release from the National…
· Michelle De Pacina
Dallas Korean hair salon shooting suspect had ‘delusions’ about Asian Americans, according to arrest warrant
Jeremy Theron Smith, who opened fire inside a Korean-owned hair salon in northwest Dallas on May 11, was arrested on three charges of aggravated assault with a deadly weapon on Tuesday morning. The 37-year-old suspect’s girlfriend told police that he had been admitted into…
· Rebecca Moon
Netflix drops trailer for romantic K-drama series ‘Welcome To Wedding Hell’ featuring Lee Jin-wook
Netflix has dropped a new trailer for the upcoming 12-episode romantic K-drama series “Welcome To Wedding Hell” on Sunday. Featuring Lee Jin-wook of “Bulgasal: Immortal Souls” and Lee Yeon-hee of “East of Eden,” the upcoming show follows a couple who begin to face problems as…
· Michelle De Pacina
Orange County doctor John Cheng remembered for his heroism at Taiwanese church shooting
John Cheng, a 52-year-old sports medicine doctor, was brutally shot during a mass shooting at a Laguna Woods church on Sunday. He was hailed as a hero for intervening and tackling the gunman, 68-year-old David Chou. Cheng’s quick actions allowed some congregants to step in and…
· Carl Samson
Suspect in California church mass shooting was motivated by hate against Taiwan, police say
The fatal shooting at Geneva Presbyterian Church in Southern California is now being investigated as a hate crime, authorities said on Monday. David Wenwei Chou, 68, reportedly drove all the way from Las Vegas and chained the church’s doors. He then filled the keyholes with…
· Celine Pun
Pizza Hut Taiwan debuts chocolate-crusted pie topped with Oreos, popcorn chicken and calamari
Pizza Hut Taiwan announced a new pizza called the No. 1 Salted Chicken Pizza in Taiwan in a May 10 Facebook post. For only $399 New Taiwan dollars (approximately $13.40), customers can purchase an entire pie, available in only one size, in participating stores for a limited…
· Jane Nam
YouTuber Emma Chamberlain’s Met Gala necklace, allegedly stolen from Indian royalty, sparks debate
Twitter users expressed divided opinions on popular YouTuber Emma Chamberlain’s Met Gala, Cartier-designed diamond choker, which was allegedly stolen by the British from India. The necklace, lent to the vlogger for the event, reportedly disappeared from the Patiala royal…
Answer
BTS connects to HYBE, Weverse, memberships, merch, and tickets.
People & Works
Open
Person · Screen
Anna Sawai
Her 'Shogun' win cracked a category that had never gone to an Asian actor in 76 years of the Emmys — a ceiling break that arrived only once the industry let an Asian-led epic play in its own language.
Culture surface · Beauty
Beauty retail
Beauty retail is a culture-first entry point into the listed company behind it.
Person · Music
Dimash Qudaibergen
A Kazakh singer with a freakish multi-octave range conquered China's living rooms overnight and became Central Asia's most improbable soft-power export — a diaspora-of-one proving fandom now flows East before West.
IP · Anime
Haikyu!! films
Haikyu!! is the rare franchise that peaked commercially after its manga ended — the 2024 film cleared $100M worldwide and back-catalog sales grew ~50% post-conclusion, evidence that a well-timed theatrical event can reactivate a completed IP rather than merely close it out.
Platform · Platforms
Kakao Entertainment
Kakao Entertainment connects to Kakao and the broader platforms story around it.
Culture surface · Platforms
Kling AI
Kling AI connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kuaishou
Kuaishou connects to Kuaishou and the broader platforms story around it.
Culture surface · Platforms
Kwai
Kwai connects to Kuaishou and the broader platforms story around it.
Culture surface · Retail
Lifestyle retail
Lifestyle retail connects to Miniso and the broader retail story around it.
Results
Culture · brand
Uniqlo
Uniqlo connects to Fast Retailing, the company behind the stores, basics, and repeat buying habit.
Culture · routine / beauty brands
K-beauty
K-beauty connects to companies built around skincare routines, hero products, and travel retail.
Culture · platform
Weverse
Weverse connects to HYBE, the platform where memberships, merch, content, and fandom access keep moving after the song.
Company · Japan · TYO:7832
Bandai Namco Holdings
Bandai Namco sits behind toys, anime IP, games, and licensing that turn fandom into everyday consumer products.
Company · China · HKEX:1024
Kuaishou
Kuaishou is China's number-two short-video platform, where livestream selling turned everyday creators into a shopping channel and rewired how goods get sold.
Company · India · NSE:ZEEL
Zee Entertainment
Zee is one of India's largest media networks — the TV channels and ZEE5 streaming that carry Bollywood and regional-language entertainment to a billion viewers and the diaspora.
Company · Japan · TYO:9983
Fast Retailing
Fast Retailing matters because Uniqlo is an everyday consumer habit, not just a stock story.
Company · Korea · KOSDAQ:035900
JYP Entertainment
JYP is tied to groups that drive albums, tours, subscriptions, merch, and international fan activity.
Company · Korea · KOSDAQ:041510
SM Entertainment
SM is tied to idol groups, tours, fan clubs, and the long-running system behind some of K-pop's most recognizable acts.
Company · Korea · KOSDAQ:122870
YG Entertainment
YG connects global K-pop attention to touring, brand deals, fan demand, and artist-centered entertainment revenue.
Company · China · NYSE:BABA
Alibaba
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Alibaba · Platforms · NYSE:BABA
The Grammys created an award for Asian pop. BTS said no.
Alibaba is China's commerce-and-entertainment backbone — Taobao and Tmall shopping habits fund Youku streaming and Alibaba Pictures, tying online spending to what China watches.
Fast Retailing · Fashion · TYO:9983
Your Uniqlo basics keep you coming back.
This shows up when you go back to Uniqlo for another pack of basics instead of treating the brand like a one-time fashion buy.
NetEase · Streaming · HKEX:9999
Your playlist depends on deals you never see.
NetEase helps explain gaming, music streaming, and online entertainment habits in Chinese consumer culture.
CJ ENM · Entertainment · KOSDAQ:035760
Before the first song drops, H//PE Princess already has a global Warner deal.
A debut deal matters less than whether the group turns into repeat listening, touring, merch, and fandom across markets.
Explainer · Sanrio
Hello Kitty is not just something you buy anymore. Sanrio wants you to play inside the world.
Sanrio shows how character fandom becomes retail, licensing, collabs, parks, and global consumer demand.
Explainer · Amorepacific
K-beauty won the Amazon cart. The real prize is your second bottle.
The first sale matters less than the repeat routine. If a product sticks, the brand can keep winning on replenishment, retail placement, and cross-market demand.