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· Bryan Ke
In case you’ve missed it, Nissin just unveiled a rather odd combination of flavor for its ever-so popular Cup Noodles variant in Japan by combining three of the most popular fast food in one package: chicken nuggets, French fries and instant ramen. This new variant, called Cup…
· Ryan General
A brilliant 2017 marketing campaign by popular Japanese instant noodle brand Nissin Cup Noodles was recently unearthed and is being widely shared on social media. What began as a seemingly normal advertisement on Twitter turned out to be an epic social media campaign, which…
· Bryan Ke
After its attempt to eliminate the slurping sound when eating Cup Noodles, Nissin released yet another strange side product for every consumers’ eating habit In partnership with the experts at Waraku Magazine and pottery masters at Seto Hongyo, the Jomon Doki Doki Cooker was…
· Kyle Encina
More Chinese people are saying no to instant noodles as sales of these “convenient noodles” are plummeting while consumption of healthier alternatives are rising. Analyst Xiao Chan has attributed the decline of instant noodles to today’s “new generation of consumers” who opt for…
· Kyle Encina
Nakiryu, a one Michelin star Japanese restaurant, has partnered with Nissin Foods to bring their world-class noodles to mass market. Nakiryu, well worth 1.5hr wait, my first experience of Michelin dining. Tasted as beautiful as it looks. #michelin #nakiryu #ramen #japan…
· Ryan General
While eating generic cup noodles is satisfying enough for some, many have been enjoying the beloved snack customized with their own favorite ingredients at the Cup Noodle Museum in Yokohama, Japan. 🍜🍥#日清 #カップヌードル #カップヌードルミュージアム #カップヌードルファクトリー
Nissin invented instant ramen and Cup Noodles — the dorm-and-desk staple that turned a Japanese convenience food into a worldwide daily habit.
Nissin invented instant ramen and Cup Noodles — the dorm-and-desk staple that turned a Japanese convenience food into a worldwide daily habit.
Culture surface · Food
Momofuku Ando's 1971 gambit — dropping the noodle brick into a foam cup so it could be eaten anywhere with just hot water — turned instant ramen from a Japanese pantry staple into a portable global format that colonized dorm rooms, offices, and disaster kits on every continent.
