Shameless Chinese Company Uses Bikini Models to Promote Ski Resort

In China, the timeless and effective strategy of promoting any kind of business is simple: Hire hot women in bikinis and call it a day.

The shameless strategy was once again called upon by promoters for a ski resort in Qingdao, China, according to the Shanghaiist.

The women and one guy were among the first to go up to the slopes as the ski season begins to get photographed and cause a scene for skiers.

By now, it’s basically a law of nature that no business launch in China in complete without women in bikinis.

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