Shameless Chinese Company Uses Bikini Models to Promote Ski Resort

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In China, the timeless and effective strategy of promoting any kind of business is simple: Hire hot women in bikinis and call it a day.

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The shameless strategy was once again called upon by promoters for a ski resort in Qingdao, China, according to the Shanghaiist.

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The women and one guy were among the first to go up to the slopes as the ski season begins to get photographed and cause a scene for skiers.

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By now, it’s basically a law of nature that no business launch in China in complete without women in bikinis.

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