Under the campaign, commuters above the height of 1.2 meters (3.9 feet) are challenged to do 20 squats within 40 seconds to avail a free ride on the MRT.
Fit and able passengers can get a single-trip ticket which is useable on the day that it is won, local daily Lianhe Wanbao reports via Coconuts.
Both the strong-legged commuters and the inherently cheap are expected to take on the #DOsquatschallenge campaign.
According to Prudential Singapore Chief Customer Officer Goh Theng Kiat, the company is hoping their campaign would encourage Singaporeans to stay healthy as their life expectancy increases.
While it was not noted in the statement, the firm is also set to benefit from the brand awareness buzz the stunt will create on social media.
Prudential’s “squatting booth” is currently set up at Tampines MRT station until April 3 before it is moved to City Hall MRT station, where it will remain until April 17.
At least 600 commuters have participated in the challenge so far since it was first set up on March 21.