“We called it ‘WOW Product Series’ which means you never expect to have these toppings served on pizza but taste so great. It adds fun to your pizza moment,” marketing director of Pizza Hut, Lily Chou, told CNN Travel.
The ramen pizza is also a nod to Taiwan’s love for everything in Japanese culture, Chou said.
“Taiwanese consumers live a high-pressure life with long working hours and high cost of living,” she said. “The creative food scene has become an exciting and creative escape. Taiwanese are looking for quick moments of joy to relieve daily pressures.”
Menya Musashi also marketed the new entry into the series in a Facebook post on June 23 where it jokingly apologized for making pearl milk tea ramen.
“First, Japan introduced bubble tea ramen, offending the Taiwanese people and worsening the Japanese-Taiwanese relationship. This time, Menya Musashi has decided to join hands with Pizza Hut Taiwan to cross both the Japanese and the Italians,” the Japanese ramen shop said in Chinese.
Unfortunately, the ramen pizza is only sold on a limited-edition basis. It was first released on June 30 and will be available up to July 27 for the starting price of 459 New Taiwan dollars (about $16).
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