Louis Vuitton has named Naomi Osaka as its newest brand ambassador.
The 23-year-old tennis star, who is currently ranked third globally, will debut in the French fashion house’s Spring/Summer 2021 campaign.
The upcoming campaign showcases photography by Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections.
Announcement photos show Osaka in a casual, boldly colored dress while holding a bag that features the label’s iconic monogram print
Louis Vuitton described
Osaka as “multi-faceted,” “independent”
Meanwhile, Ghesquière called her “an exceptional young woman who represents her generation and is a role model for everyone.”
“Her career and convictions are inspiring and I am in awe of Naomi. She stays true to herself and doesn’t compromise on her values,”
Osaka, who loves fashion herself, said becoming Louis Vuitton’s global brand ambassador is a “dream come true.”
“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton. It is such an honour to work with Nicolas — he’s a designer I admire so much and we share a mutual love of Japanese culture and style,” Osaka said in a statement. “To become global brand ambassador is truly a dream come true for me.”
The Japanese Haitian athlete also took to social media to express her excitement over the news.
“Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since,”
. “Do I call this a full circle moment? Yes.”