McDonald’s Japan is winning praise on social media after culminating its six-part anime series that kicked off in late September.
About the finale: The final episode, which was released on McDonald’s
Japan’s X account Sunday, shows a woman using her phone and relaxing in her room while eating a
McDonald’s meal. A relaxing background music accompanies the 21-second ad.
Previous episodes: The first episode was released
on Sept. 20. It features a small family sharing a take-out meal in their home:
Who’s behind it: The “late night” ad series was created by Japanese artist Uraura Ura-chan. In his own X post, the animator thanked those involved in its production and everyone who watched it.
What people are saying: Social media users praised McDonald’s Japan for its wholesome
anime series. One
X user wrote, “Shame it was a limited campaign, these ads were fantastic! Some of the best marketing McDonald’s has ever had.”
Not their first anime: McDonald’s Japan previously
collaborated with Tetsuo Hara, co-creator of “Fist of the North Star,” in December 2022 to create a campaign featuring a character inspired by the popular manga and anime franchise.
McDonald’s U.S. also dropped a nod to the anime “Hataraku Maou-sama!” for
a promo video in August, surprising its manga illustrator Oniku.