NextSharkNextShark.com
Latest Newsletter🍵 Biden awards Asian artistsRead

Article

M3GAN models in Heaven by Marc Jacobs campaign

M3GAN wearing Heaven by Marc Jacobs
via Heaven by Marc Jacobs

    Asian America Daily - in under 5 minutes

    Get our collection of Asian America's most essential stories, to your inbox daily, for free!

    Unsure? Check out our Newsletter Archive

    The creepy artificially intelligent (AI) doll from James Wan’s box-office hit “M3GAN” is the latest model for direct-to-consumer fashion line Heaven by Marc Jacobs.

    On Wednesday, the design label posted two photos of M3GAN wearing an oversized hoodie, black boots and what appears to be a denim skirt. The new campaign was shot by Harley Weir and styled by Danielle Emerson.

     

    View this post on Instagram

     

    A post shared by @heavn


    Several Instagram users were quick to comment on the unexpected post, which has already garnered over 68,000 likes.

    “THE DOLLS CHUCKY AND ANNABELLE AINT DOIN IT LIKE HER DONT PLAY,” one user declared.

    “The human brain isn’t meant to comprehend this,” another user said, while another wrote, “Hhhhh?”

    Marc Jacobs himself even commented on the post, saying, “So sick. I love it.”

    Back in December 2022, Heaven notably released a capsule collection in collaboration with iconic Hong Kong filmmaker Wong Kar-wai.

    “M3GAN,” which was produced by Wan and Jason Blum, became the country’s second highest-grossing film of the year in January after earning more than $30 million on its opening weekend. 

    The sci-fi horror film follows Gemma (Allison Williams), a roboticist who creates a lifelike doll named M3GAN (Amie Donald) for her recently orphaned niece, Cady (Violet McGraw).

    Besides Williams, Donald and McGraw, “M3GAN” also stars Brian Jordan Alvarez and Ronny Chieng, who plays the role of David, the CEO of the company that helped produce the AI doll.


     

    Support our Journalism with a Contribution

    Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

    Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

    However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

    We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way.  Thank you for everyone's support. We love you all and can't appreciate you guys enough.

    Support NextShark

    Mastercard, Visa, Amex, Discover, Paypal