Among all athletes, NBA star Lebron James has the most valuable social media. A single Twitter post by the Cleveland Cavalier is valued at about $140,000.
Most companies cough up between $1,000 and $2,500 to have a professional athlete post a sponsored tweet. A single character from Lebron James, however, is worth about $1,000, according to Opendorse, a company that facilitates sponsored social media campaigns for athletes. Opendorse CEO Blake Lawrence said:
“We’re basically saying that the value of one LeBron tweet is worth $140,000, and with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
Lawrence said that based on true reach, activity, quality and overall level of engagement, James is worth an estimated $139,474 per Twitter post.
Other highly valued tweet endorsements from athletes include: Kevin Durant of the Oklahoma City Thunder ($66,553), Kobe Bryant of the Los Angeles Lakers ($42,389), Floyd Money Mayweather ($34,924), and Dwight Howard of the Houston Rockets ($34,290).