Jungkook’s ‘genderless’ look captivates in Calvin Klein’s Fall 2023 campaign

Jungkook’s ‘genderless’ look captivates in Calvin Klein’s Fall 2023 campaignJungkook’s ‘genderless’ look captivates in Calvin Klein’s Fall 2023 campaign
via Calvin Klein
Ryan General
August 15, 2023
BTS’ Jungkook showcases his sensual side in Calvin Klein’s Fall 2023 campaign.
Fashionable campaign: A 30-second clip released by the fashion brand highlights the K-pop sensation‘s striking style with a refreshing blend of playfulness and sensuality.
Set to Gary Numan’s “Cars,” the video features images shot against the backdrop of an empty parking-garage ramp as captured by famed fashion-photographer duo Inez & Vinoodh. 
Genderless look: The 25-year-old star captivates in a dark denim jacket and matching jeans while sporting a sleek black tie. The video also offers glimpses of his signature lip ring and infectious smile.
Jungkook’s unique look has ignited discussions online, with the term “genderless” trending on social media shortly after the campaign’s unveiling.
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The campaign marks Jungkook’s second collaboration with Calvin Klein, having been named a global brand ambassador back in March. The artist previously showcased a denim ensemble for the brand’s Spring 2023 campaign.

Influential ambassadors: Jonathan Bottomley, Calvin Klein’s global chief marketing officer, described the campaign as a “celebration of our most iconic products, spotlighting brand ambassadors who are influencing today’s culture.”
The campaign, which is set to grace Calvin Klein’s digital platforms throughout the week, also features other notable celebrities like Alexa Demie, Blackpink’s Jennie, Kendall Jenner and Kid Cudi. The collection is now available for purchase on the company’s website.
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