Filipino fast food chain Jollibee to open flagship in Times Square with exclusive new menu

August 12, 2022

Filipino fast-food restaurant chain Jollibee is set to open a flagship restaurant in the heart of Times Square in New York City.

Jollibee, which is known for its Filipino sweet-style spaghetti and its crispy fried chicken, will be opening its flagship restaurant at 1500 Broadway between West 43rd and 44th Streets on Aug. 18, Jollibee Foods Corporation (JFC) announced on Friday.

The new branch, which occupies a 7,000-square-foot space, will be located beside the Good Morning America Studio and the Bow Tie of Midtown, where the Times Square Ball Drop takes place every year. It joins Jollibee’s existing New York location at 609 8th Ave. in Manhattan, which opened back in 2018.

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According to their website, Jollibee, which has over 1,300 locations across the globe, is the largest and fastest-growing Asian restaurant company. With a goal of managing 500 stores across North America by 2028, the Times Square flagship store is part of the company’s aggressive overseas expansion plans. The new location is expected to introduce the brand to mainstream American customers, according to JFC.

“Opening our Times Square location, an undeniable global destination and retail hot spot, is truly a dream come true for our brand,” Maribeth Dela Cruz, president of the Jollibee Group North America, told QSR magazine. “It’s not only our newest location, but a powerful symbol of how far we’ve come and the unlimited potential we see for the future.”

Besides serving its famous Chickenjoy and Peach Mango Pie, the flagship will also be introducing a new lineup of beef burgers, salads and sides. The new burgers, which will be exclusive to the Times Square location, include a Double Deluxe cheeseburger and an Aloha Burger. Its line up of salads and sides will include Baked Cheddar Mac ‘n Cheese, Mandarin Orange Crispy Chicken Salad and flaky Biscuits.

“We are committed to becoming one of the top global [quick-service] restaurants and this opening marks a key milestone in that plan,” Dela Cruz said.

Featured Image via Michelle De Pacina (left), @Ted_Cordero (right)

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