Why China’s Poster for ‘Star Wars’ Has Everyone Pissed Off

Why China’s Poster for ‘Star Wars’ Has Everyone Pissed Off
Editorial Staff
December 4, 2015
The Chinese promotional film poster for “Star Wars: The Force Awakens” is causing a controversy online for noticeably shrinking down the image of the film’s black lead actor, John Boyega.
The 23-year-old actor, who portrays the character Finn, had his image shrunk down and replaced with TIE fighters chasing the Millennium Falcon.
The character images of Chewbacca and non-white actors Oscar Isaac’s Poe Dameron and Lupita Nyong’o’s Maz Kanata were also taken out and replaced with an enlarged image of the droid BB-8.
The controversy and comments online revolve around how the Asian markets treat characters that aren’t either white or block-buster famous.
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In a statement unrelated to the virtual hiding of Finn’s character, John Hsu, General Manager of the Walt Disney Company China said:
“We are thrilled to bring Star Wars: The Force Awakens to China on January 9. We’re excited to be rolling out our marketing campaign and to connect with new fans in China through Star Wars: The Force Awakens.”
Star Wars opens in the United States on December 18. The Chinese release date is set for January 29, 2016.
Source: Variety
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