Korean American rapper/entrepreneur Jay Park recently announced that he is starting his own soju company.
Park, founder and CEO of the independent hip hop record labels AOMG and H1ghr revealed his plans during an interview on the podcast “Broken GPS” on HIPHOPLE.
According to the 32-year-old star, he is currently in the early stages of setting up the soju company and seriously considering his marketing strategy.
“It’s in the works, and we’re working on how it’ll be marketed and distributed,” Park said during the podcast. “Once the soju is made, I don’t want to hire famous female idols to advertise it. I want to keep it within the hip-hop culture.”
Park explained that Korean celebrities usually only engage in advertisements and not start businesses on their own. He compared this to many Hollywood celebrities who have gone into the liquor business.
“When I released a song about soju, my Western friends wanted to try it,” Park shared. “There are even some African American friends that are now only drinking soju after I introduced it to them. Foreign celebrities like Jay-Z are already managing their own liquor businesses.”
Soju, an iconic alcoholic drink from Korea, is made by distilling alcohol from fermented grains such as rice or wheat.
View this post on Instagram
Jay Park is my real forever friend, a true dongsaeng who I will always respect to the utmost. Not only for what he’s done for the hip-hop and music scene in our homeland of South Korea, but for being a pioneer in transitioning from being an artist to the record label CEO and providing platforms and jobs and deals for new upcoming Korean talent. If you’re not korean or familiar with our culture, then you might not know what Soju is. #Soju is OUR drink. This is our Ciroc, our Hennessy. Not only is it traditional, I feel like it’s almost mandatory while eating a korean bbq. So of course @jparkitrighthere hit me up to make him 4 of these for his crew. Each custom Soju Bottle was made with over 2,000 Green Diamonds. Yes. All green diamonds with a mix with white diamonds. #KoreanPower #AsianPower #IFANDCO
Park’s affinity to the popular drink was recently referenced by celebrity jeweler Ben Baller when he created diamond soju bottles for Park, who he considers to be “a true dongsaeng (younger sibling).”
Featured Image via Getty