Japan mulls creating ‘Asian version’ of the Grammys by 2025

Japan mulls creating ‘Asian version’ of the Grammys by 2025
via Nippon TV News 24 Japan / YouTube
Carl Samson
By Carl Samson
December 22, 2023
Japan is reportedly planning to create an “Asian version” of the Grammy Awards.
Goals: The news comes from Japan’s Cultural Affairs Agency, which aims to launch the event as early as 2025. The awards show will recognize Asian artists but also help Japanese ones break into the global market, Commissioner Shunichi Tokura told the Yomiuri Shimbun.
Location: The ceremony is being eyed for Kyoto, where the Cultural Affairs Agency had relocated in March. The office reportedly seeks to develop music and video into an exportable industry, and the awards show will be a part of it.
Japan has a relatively large domestic market, so success in the domestic market has been considered sufficient,” Tokura, a prominent composer himself, told Yomiuri Shimbun. “South Korea has more energy to go overseas.”
The big picture: South Korea currently leads Asia’s music scene through K-pop. Acts such as BTS, Blackpink, New Jeans, Seventeen, Ive, NCT, Aespa, TXT and even rookie group Babymonster have all set global records in different ways.
At present, South Korea also leads the region in music awards through events such as the MAMA Awards and the Melon Music Awards (MMA). The U.S.-based Grammys, meanwhile, are regarded as the most prestigious music awards worldwide.
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